You are not crazy for side-eyeing .si right now. A lot of domain investors feel the same thing. They missed

You can feel the trap. You come up with a solid startup name, check the .com, and find either a

You can feel the whiplash with .ai right now. One week it looks like the cleanest, smartest name for a

You finally find a name that fits your store, and of course the .com is taken. Then a registrar waves

You can spend weeks picking the perfect domain extension, polishing your landing page, and setting up email, then lose trust

You can feel this problem in your own buying habits. You land on a site that looks polished, the pricing

You can see why founders are annoyed. Every week brings another breathless post about ICANN, the next application round, and

You are not crazy if ENS still feels like a mess. One day it looks like the future of identity.

You do everything right. You keep the site running, renew the tools you actually need, and stretch every dollar. Then

Founders are tired of domain name whiplash. One year a .com looks like the safe, boring choice. The next year,