You can feel this problem in your own buying habits. You land on a site that looks polished, the pricing

You can see why founders are annoyed. Every week brings another breathless post about ICANN, the next application round, and

You are not crazy if ENS still feels like a mess. One day it looks like the future of identity.

You do everything right. You keep the site running, renew the tools you actually need, and stretch every dollar. Then

Founders are tired of domain name whiplash. One year a .com looks like the safe, boring choice. The next year,

If you have been ignoring the 2026 new gTLD round because it sounded like boring ICANN paperwork, you are not

You can feel the squeeze now. A founder wants a clean name, checks .com, then .ai, and ends up staring

Nothing is more annoying than finally getting serious about a product name, only to find the matching .dev is gone,

You are not imagining it. .ai renewals really are starting to sting, and the worst part is the bill sneaks

You find a brand name you actually love, then .com is gone. So is the clean .co. What is left