Most small founders hear about a new ICANN round and immediately tune out. Fair enough. It sounds like a rich-company

You are not crazy if the domain market feels rigged. A clean one-word .com is usually gone, parked, or priced

You can feel the squeeze when it is time to register a domain. The obvious .com is taken. The catchy

If you are tired of playing extension roulette, you are not alone. One year it is .ai. Then everyone starts

You can do everything right at checkout and still lose the sale because the payment link feels sketchy. That is

It is easy to feel a little late and a little annoyed in domains right now. Good .com names are

If you have ever rolled your eyes at .eth names, that reaction made sense. For a long time, they felt

It is easy to feel late to the party right now. .ai names are expensive, .io still gets overhyped, and

Getting a good domain name has started to feel a bit ridiculous. You find a clean brand, then .com is

You are not imagining it. One week a decent .io looks expensive but doable. The next week, the seller wants